
SHIATZY CHEN AW25/26 COLLECTION
-FAR & NEAR-
A world where needles take the place of pens, and threads flow like ink, where garment-making becomes the unique form of writing for the people. The traveler, never halting, stitches poetry with one's hands, weaving infinite patterns with threads while carrying the whispers of landscapes, writing history and feelings with the delicate craft at one's fingertips.
The SHIATZY CHEN collection will be unveiled at Paris Fashion Week on March 10, 2025, at 15:30 Paris time. Drawing inspiration from the "Ten Types of Miao Embroidery" of Guizhou, China, the collection tells the story of "migration", exploring the beauty of cultural fluidity and identity remaking interlaced.
As the soul of SHIATZY CHEN, embroidery finds its most intricate expression in the AW2025 fashion show. In collaboration with seven intangible heritage artisans, the collection unfolds the ten sacred techniques of Miao embroidery. . Every embroidery patch and every garment are a poem of devotion, an ode to the intimate, feminine language of craft and expression.
Miao silver accessory is a talisman of status and identity, a historical memory, and a mark of protective faith. Ten classic SHIATZY CHEN handbag designs are selected for this collection, each an embroidered testament to the spirit of the ten Miao techniques, with memories and histories stitched in one by one.
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⌈Our Mission⌋
To elevate the sense of pride, ownership and identity in every brand experience. May it be of luxury, legacy, the avant-garde or contemporary, we deliver stylish progressive and result-oriented solutions from a 360-degree viewpoint for the distinction of all our partners, associates and employees.
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⌈Our Vision⌋
The brand with an unmistakable sense of joie de vivre in enjoying every experience. Driven by passion and determination, we make every challenge an opportunity; every insight a cutting-edge strategy; and every inspiration a reality in celebrating the quality of life...across a world without borders.
Get to Know Us
Everything that is done with a sense of pride is worth doing well. Every challenge that is embraced leads the way to an opportunity ahead.
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Identities of distinction are identified when passion and the joy of living are in your DNA.
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A corporate image and branding, business development and operations consultant with a proven track record in formulating, streamlining and strengthening brand identities in diverse fields of businesses.
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Hospitality & Service Industry
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Gourmet & Heritage Cuisines
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International Luxury Fashion Designer
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Interiors & Lifestyles
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