What We Do

SHIATZY CHEN

夏姿•陳

Identity Lab is the sole brand representative, custodian and operator of Shiatzy Chen in Malaysia.

The first Southeast Asian flagship boutique was launched in Starhill Gallery, Kuala Lumpur on 12 January 2012 with brand founder Mdm Wang-Chen Tsai-Hsia, CEO, Harry Wang, Taiwan ambassador HE Lo Yu-Chung and celebrities.

Since 1978, SHIATZY CHEN has remained faithful in its artistry creation inspired by traditional Chinese craftsmanship.

Making its debut at Paris Fashion Week in 2008, SHIATZY CHEN introduced to the fashion world ‘neo-Chinese chic’ that combines Eastern aesthetics and Western cuttings in creating timeless pieces.

Each of the 65 stores worldwide including Paris, Tokyo, Shanghai and Kuala Lumpur is a presentation of the brand’s heritage and creations. Embroidery, jade and Chinese jackets are the signature elements of SHIATZY CHEN that appears distinctively in every collection.

WHITE FACTOR

白因子

WHITE FACTOR is a revolutionary antibacterial disinfectant and the active ingredient, hypochlorous acid (HOCl) is engineered with mixed-machine technology that was patented in Japan. WHITE FACTOR HOCl is proven to be 100% safe and a 99.9%* efficacy on viruses, bacteria, fungi and germs. A handy and convenient disinfectant spray for Anyone, Anywhere, Anytime!

White Factor Asia Sdn Bhd is a subsidiary of Identity Lab and is the sole and exclusive brand distributor of WHITE FACTOR in Malaysia & Singapore.

EVENT MANAGEMENT & DESIGN

Conceptualizing & Management of Events

Identity Lab also provides event management and design consultancy and services that includes:

Theme conceptualizing
Theme design
Event decorator
Event Management Solution
Event Marketing
Marketing Collateral Desig

Interior Design & Construction

Interior Aesthetics & Decoration

Identity Design is the sister company of Identity Lab that specialises in the construction, interior design for luxury retail, as well as interior aesthetics and decorations for commercial and private spaces.